The online marketing strategy is a coordinated and complex action plan, with general marketing measures, which determine the promotion plans on online channels: Facebook, Instagram, Youtube, Twitter, Google, and the network of Google partner sites, own website, news sites, SEO, Google Ads, Yandex Direct, Newsletters, and more. The design of a marketing strategy includes the […]

If you have a business that needs visibility and promotion, online advertising should be an area of interest to you. Using online advertising, the company conveys to the general or specific public positive and attractive information about its products and services. Short definition: Online advertising (on the internet), also called generic and online marketing is […]

A well-designed and well-executed email marketing message reminds former and existing customers, as well as prospects, to visit your website and gives them incentives to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we set up every email marketing campaign with this ultimate goal in […]

Google is the most popular search engine, used by 92% of Internet users globally. When we talk about promotion on Google, we have in mind 2 directions of operation: PPC Promotion (Google Ads or formerly Google AdWords) - sponsoring your position at the top of Google searches by appearing in paid search engine results on […]

B2C comes from the English term "Business to Consumer" and refers to the business relationship between companies and consumers. This means that companies focus their services and products on private customers. Unlike B2B, where the emphasis is on companies and corporations and business relationships are the key to success, B2C sales require efficient customer relationship […]

Search Engine Optimization ("SEO") ensures that the website can be properly indexed by popular search engines such as Google or Bing. Search engine optimization can deliver higher volumes of website traffic at lower costs than PPC advertising, such as Google Ads or Facebook Ads, and has an average conversion rate of 5-7 times higher than […]

Yes. The last few years have not been the easiest. The crises continued. And we have learned to promote brands online in recessionary conditions. In the following, we tell you from experience how to do crisis marketing so that it works without fail. Crisis Marketing and SEO Before implementing your marketing plan, think strategically and […]

Promotion in the field of e-commerce is a must in 2024. Keeping yourself in the mind and sight of the target customer is, moreover, a crucial thing that makes the difference between success and failure as an online store, especially when the number of competitors is in exponential growth, and the purchasing power of the […]

If you have been in the hotel business for some time, you already know how important the visibility of your business is, so that you can ensure a continuous flow of guests. Promotion in the hotel industry currently means a continuous and creative activity, because the world of the hotel industry is in a perpetual […]

Although tourism, in general, has declined due to the pandemic between 2020-2023, it seems, however, that from 2023, with the opening of the borders, medical tourism will flourish again. As the pandemic crisis has hit people's pockets hard, the attractive price for certain medical services, especially in the dental field, the relatively short time to […]